Mary Abrams is a Certified Social Media Strategist in all areas of Social Media including Twitter, Facebook, Blogs (print and video), Foursquare, Linkedin, Mobile Marketing and YouTube.  Of primary importance are assessment, strategy and ROI.

Mma consutling’s principal goal is to provide intelligent, innovative, and relevant training and solutions based on your individual situation.

Mma consulting can take the day-to-day responsibilities of marketing off your plate or help simplify your efforts, whether by creating a plan to execute your marketing, social media strategy or developing the strategy itself.  Mma can take on the role of marketing partner on a continual basis, develop and implement a targeted marketing, social media strategy, or can help you discover ways to make your internal marketing department structure and process more efficient ways to accomplish your goals.


Mary Abrams

Executive of strategic and operational experience; an established track record of achieving results through a high level of integrity, strong business acumen, sound judgment, and excellent communication/partnering skills.  Experienced in strategic plan development, social media, creating specialty and targeted brand marketing strategies for multi-site organizations (domestic and international), and building promotional and outreach partnerships.

Mma understands the need for companies and franchisees to create individual marketing, social media plans that fit in to the overall strategy of the brand so all are working toward common goals.

Mma has extensive experience working with public relations, media, interactive, advertising and branding agencies, and enjoys and is comfortable interacting with employees and professionals at every level of the organization.


  • Created and implemented brand enhancement strategies such as system-wide promotions, local brand ambassador programs, and other outreach and extension initiatives to establish and enhance recognizable and positive brand images with stakeholders and local communities, as well as build brand equity and market share.
  • Implemented Facebook Recruitment Strategy resulting in an 80% growth in fans based on well targeted plan.
  • Led the establishment of intranet sites for domestic and international franchisees to facilitate real time communications; house marketing, training and human resource materials/programs; and, share best practices.  Implementation improved accessibility/accuracy of information and reduced field support and publishing costs.
  • Participated in the design/implementation of educational workshops for 500+ managers on topics such as finance, local store marketing, sourcing and selection, and performance management – completing the rollout within a 6 month period.
  • Directed and implemented targeted promotions and merchandising strategies resulting in an increase of 30% in catering sales and a significant growth of gift card sales.
  • Deployed international marketing strategies, positively impacting revenue levels for 3 consecutive years.